From Trainee to CEO of Down Syndrome Victoria
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Daniel Payne’s journey from an AFL SportsReady Trainee to the CEO of Down Syndrome Victoria is a genuine story of dedication and a deep commitment to making a difference.
Growing up in the country town of Woodend, Daniel always loved sports, particularly golf. After a brief stint studying marketing at RMIT, he found his calling with an AFL traineeship program.
He gained valuable experience working as a trainee sales assistant at Canterbury Sports Store while studying alongside professional athletes and learning from mentors like Terry Wheeler.
Though his hopes and dreams of becoming a pro golfer didn’t pan out, the traineeship laid the foundation for his future success.
Daniel’s career took him down various paths – from working at a paint store to managing activities on Daydream Island and then on to a career in finance with National Australia Bank.
But it was his involvement with Down Syndrome Victoria (DSV) that truly ignited his purpose. In 2010, Daniel and his wife Corina welcomed their twin daughters Abby and Holly. Holly was born with Down syndrome and this personal experience prompted Daniel to become actively involved with DSV. First as a member and later serving on the board from 2016 to 2019.
I always knew my little girl, Holly would change my life for the better. I never thought she would change my job.
When the opportunity arose to lead the organisation as CEO in 2019, Daniel knew it was the perfect fit—blending his financial expertise with his deep-rooted desire to support the Down syndrome community.
Whilst I enjoyed my time in corporate, I’m incredibly grateful to be leading such an impactful and purpose driven organisation.
And make an impact he has. Under Daniel’s leadership, DSV has navigated challenging funding cuts and found innovative ways to raise much-needed funds, including a wildly successful golf fundraiser.
By tapping into the golf community and leveraging his connections. Daniel raised over $60,000 – a testament to his creativity and determination.
But Daniel’s story doesn’t end there.
He’s also been a driving force behind the Fiona McBurney Match Day Experience. This program pairs people with Down syndrome with AFL umpires for a unique behind-the-scenes experience.
This initiative, created in honour of Fiona McBurney, sister of AFL umpire Steve McBurney, has provided countless unforgettable moments for participants.
The Fiona McBurney Match Day Experience is a fantastic program. It’s a unique opportunity for our participants to be immersed in the excitement of an AFL game and connect with the umpires in a truly special way.
I love what I do. I’m still as motivated as ever.
Daniel continues to lead DSV and remains passionate about the organisation’s mission. From supporting early intervention and education programs to advocating for better services and resources, he’s committed to ensuring people with Down syndrome can live the life they choose. While golf may no longer be his primary focus, Daniel hasn’t given up on his love for the sport.
He still dreams of one day running a golf course, combining his business acumen with his passion for the game. Until then, he’ll continue to find ways to weave his love of sports into his work. Always striving to make a lasting impact on the lives of those he serves.
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