AFL Industry Programs

AFL Industry Programs


All AFL Industry programs are run by our Athlete & Sports Education Team who are highly qualified and have extensive experience in elite sports, adult education, career guidance, course design and online course development. This broad range of experience and skills enables the team to create innovative and tailored learning solutions to maximise the outcomes for both players, their Clubs and the broader AFL Industry.

AFL SportsReady has brought all of its AFL, AFLW, AFLPA, AFLCA, AFL Umpires and AFL Industry programs into one department that will focus on all areas of Athlete and Sports Education. This has enabled AFL SportsReady to offer better resourcing for its AFL programs.

Delivery to AFL Players will be more Club driven with greater flexibility in the content of workshops and greater opportunity for Club staff to be involved. An individual tutorial relationship between players and educators will support this process providing what we are calling an athlete-centred, club-driven approach.



  • plus Created with Sketch. minus Created with Sketch. AFL / AFLW PROGRAMS

    We have developed our programs so they flow logically from the AFL Induction Program and the content including assessments and workshops will be more contextualised to meet the needs of AFL & AFLW players. Workshops will be delivered with greater flexibility in the content and with more opportunities for Club staff/stakeholders to be involved in the structure with an individual tutorial relationship between players and educators supporting this process providing an athlete-centered, club-driven approach to education.

    • AFL Player Induction Program
    • AFL Player Outduction Program
    • Next Goal Program


  • plus Created with Sketch. minus Created with Sketch. AFL INDUSTRY COURSES

    Our AFL Industry Courses are available to AFL/AFLW players, club staff, coaches and the football industry. They have been designed to meet the needs of the AFL Industry and to provide a pathway for people to develop their careers across the AFL industry.

    Courses are delivered online and consist of a combination of live Zoom workshops and online readings and activities.  Zoom workshops are recorded and available in the online portal for viewing after the workshop so if you are unable to attend the day/time of the Zoom workshop, you can still complete the course.

    If you are interested in our courses, please fill out the appropriate Online Expression of Interest Form below and once we have details confirmed for new courses or new intakes, information will be sent out.

    2021 EOI Form for Executive Certificate Player Development – this course has been postponed to 2021

    2021 EOI Form for Professional Certificate Player Agent

    2020 EOI Form for all other AFL Executive Courses

    The following courses will be our first intakes of AFL Industry Courses for February/March 2021

    • Professional Certificate in AFL List Management – 24 Feb & 3 March 2021
    • Professional Certificate in AFL Recruiting 10 & 17 March 2021
    • Advanced Certificate in Identifying and Developing Young AFL Talent – 5th May 2021

    For detailed information about the courses and download a brochure, click on the links below.




    The AFL sends information on these courses directly to clubs in the later part of the year, and application is made through nomination by your club.

    Professional Certificate in Football Administration
    The AFL is committed to investing in the education and professional development of their industry leaders. The Professional Certificate (Football Administration) has been designed to prepare and extend potential and current football administrators within the AFL. The Professional Certificate (Football Administration) requires attendance at a 2 day intensive, completion of selected online pre-readings and completion of written assessment task.

    Executive Certificate in AFL Management (Football Operations and List Management)
    The AFL is committed to investing in the education and professional development of their industry leaders. The Executive Certificate in AFL Management has been designed to establish a high performing cohort of Football Operations Managers and List Managers within the AFL and subsequently:
    – Set standards for future leaders aspiring to progress into senior Operations roles
    – Ensure there is a pool of talented leaders ready to assume future senior roles
    – Reinforce the AFL Industry as a leader in the way it develops and invests in its people. Upon completion of the Executive Certificate in AFL Management (Football Operations & List Management), participants will be eligible for 1 unit of credit, towards a Masters of Management through La Trobe University.


    PLEASE NOTE: The Professional Certificate runs on years that end with an even number (2016 | 2018) and the Executive Certificate runs in years that end with an odd number (2017 | 2019)


    All AFL Industry Courses are conducted under the rules outlined in the Conditions of Enrolment.


  • plus Created with Sketch. minus Created with Sketch. UNIVERSITY PARTNERSHIPS

    Our partnerships with Universities in each state mean that players who complete a Diploma with AFL SportsReady will get guaranteed entry into a range of degrees usually with 1 year’s credit. This means players are better off spending 2 years studying a Cert IV then Diploma at their Club and then going into 2nd Year university.

    For more information, visit: University Pathways

  • plus Created with Sketch. minus Created with Sketch. MEET THE TEAM

    The Athlete & Sports Education team has a broad range of expertise in educational design, online education and athlete wellbeing.


      Matthew has been Director of Education at AFL SportsReady for the past 7 years leading the Executive Programs and University Partnerships. He is also a Visiting Scholar in the Centre for Sport and Social Impact at La Trobe University, a member of the International Positive Psychology Association and a Life Member of the Victorian Commonwealth Games Association.
      M: 0412 031 269  |  E: [email protected]


      Linda has been working for AFL SportsReady for 6 years managing the Executive Education programs. Linda is a leader in designing, developing and managing innovative online portals and courses that enhance the educational outcomes for participants.
      M: 0419 132 028  |  E: [email protected]



      Hayden is part of AFL SportsReady’s Education team where he coordinates and delivers the AFL Players Induction Program.  Hayden has been working as a Course Designer, Education Manager and Tutor for the New Zealand Institute of Health and Fitness for the past 10 years. Hayden is a qualified educator experienced in 1 on 1, group and online delivery.
      M: 0404 754 422 E: [email protected]

We recently launched The Centre for Athlete and Sports Education. The program specialises in bespoke online education and professional development to meet the needs of all sporting organisations, coaches and athletes across all sports.

The Centre for Athlete and Sports Education partners with industry experts to develop innovative and impactful education and professional development programs that are delivered via Zoom and Online to provide a rich educational experience that can be accessed from any location.