AFL SportsReady delivers the AFL Footy Means Business program, in partnership with Rio Tinto. The program provides 50 Indigenous men, aged 18 to 24 years, with exposure to elite AFL programs and training, along with networking opportunities in corporate environments.
The AFL Rio Tinto Footy Means Business Program is a stand out platform that recognises that Australian Football develops transferable skills that can be taken into the workplace and back into the community.
Young Indigenous men from across Australia benefit from being part of the program, which focuses on development and talent opportunities.
Participants are selected based on football ability, engagement with their communities and their potential to serve as a positive role model.
The program involves the participation in two camps:
- Darwin: Off-field professional development with a focus on community and cultural identity pillars.
- Melbourne: Focus on leadership development, including a cultural walk, training sessions at Richmond and Essendon Football Clubs and media exposure at Channel 7 studios.
Each year, the program coincides with the Toyota AFL Sir Doug Nicholls Indigenous Round culminating in the opportunity to play in the Rio Tinto Cup, which is the curtain-raiser match to Dreamtime at the G.
Participants are selected based on football ability, engagement with their communities and their potential to serve as a positive role model. Participants must be:
- Aboriginal or Torres Strait Islander
- Not engaged in AFL or Second Tier competition
- Employed (part-time or apprenticeships accepted) or undertaking education/training or involved in community programs
- Display leadership qualities
Rio Tinto is one of the largest private sector employers of Indigenous men and women in Australia. Alongside the AFL, Rio Tinto is now in its sixth year of involvement in the leadership development program Footy Means Business.
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