Digital Strategy

PURPOSE
The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy

 

is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:The function of AFL SportsReady’s digital strategy is to:

• Advertise our range of services to both young Australians and more broadly organisations looking to take on employees in entry level positions.
• Direct web traffic to those individuals who are interested in the services we provide, but do not know of AFL SportsReady.
• To engage with our target audience though social media
• Basically spread the AFL SportsReady word

PRIORITY TASKS
SINGULAR
• Create workflow / script document on how to best assist strategy leads, MC
• Ensure staff who are communicating with leads are aware of the correct work flow process and script, MC
• Develop formal process for FB / TW communication

ONGOING
• Enter website leads (daily) into JobReady and allocate a field officer for follow up communication, KB
• Record all lead data and analyse results from Job Ready, thereby determining the overall worth of the campaign, KB
• Manage Switch Digital’s (SD) assistance with AFLSR social media.
o Provide SD with relevant information to post on FB & TW
o Approve social messaging, RT
o Coordinate prizes / tickets,

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