Stalley smashes her way into the sports industry

Stalley smashes her way into the sports industry

Stalley smashes her way into the sports industry

Former Queensland trainee Danielle Stalley is getting some serious career runs on the board after becoming Ticketing and Membership Manager for the Women’s Big Bash League at Cricket Australia.

I have no doubt that my traineeship helped me get to where I am today. The lessons and skills I learned during my time with AFL SportsReady have been vital to getting me to where I am currently,” said Danielle, 27.

“It gave me experience and exposed me to environments that I wouldn’t have had the ability to access any other way,” she added.

Danielle always had a passion for sports so it was no surprise that this was the career path she chose. Her only problem was finding a way to get her foot in the door.

“I had been trying to break into the workforce for a while after leaving school. I heard about AFL SportsReady Traineeships and I thought this would be my chance to break into the sporting industry.”

“I was right.”

The sporty Queenslander completed two traineeships, one with Golf Queensland and the second with the Brisbane Lions Football Club.

“I was an Administration Assistant at Golf for my first traineeship. It opened my eyes to the industry and from there I never looked back.”

“I got to go to tournaments that they ran and see the results of my work. I also got to work with a group of supportive and wonderful people. It was a real professional highlight.”

Upon graduating from her traineeship Danielle was determined to further her experience in the industry so she took on a second opportunity at Brisbane Lions Football Club as their Membership Coordinator.

My experience with the Brisbane Lions not only further developed me professionally but it set me on a course for success. I was challenged to work with members of the general public on a daily basis, problem solving in a team environment where I learnt so much and was able to develop relationships with internal and external stakeholders to create a network.”

After her second traineeship Danielle was offered full-time employment at the Brisbane Lions where she stayed on for another two years.

My time at the club was incredible, I couldn’t have hoped for a more awesome team and inspiring experience.”

“I moved on to Queensland Cricket where I was the State Ticketing Manager for International Cricket & the Brisbane Heat before relocating to Melbourne to be the Women’s Big Bash League Ticketing and Membership Manager.”

Danielle believes the networks and relationships she developed through her traineeship were the real keys to her success.

“I still have many strong professional relationships with those I met throughout my AFL SportsReady journey. They helped me to get to where I am today.”

At only 27, Danielle has worked her way in becoming a leader at one of Australia’s largest and most successful sporting organisations. We look forward to her continued growth in the industry she loves.

To find out more about the diverse range of rewarding careers available through vocational education and training, and watch the real skills for real careers video, visit


DATE: 26th of September 2018

AUTHOR: Marissa Pagliarello

IMAGE: Danielle Stalley